Where to Shop in Groton - "...there are just a few stores in Groton. My favorites are around the corner from the Groton Inn on Hollis St: Facets, etc Gifts – for jewelry, gifts, and happy items."
"I take customer service very seriously," said Smith, a former diamond buyer for Long's Jewelers. "...I appreciate every customer who takes the time to come out and hand-pick their own gifts."
“I’ve been offering my line of jewelry at other retail locations and through my website for many years, but I really wanted to establish roots in the community and integrate my line of jewelry with distinct artisan gifts and my highly popular repair business.”
“I have a very popular program called ‘It’s Not Your Grandmother’s Jewelry Anymore…’ and ‘Refurbish Sentimental Keepsakes’ which specialize in converting or updating estate and family pieces into modern jewelry. I regularly design new pieces of jewelry from customers’ antique or estate pieces that are either damaged or out of style.”
“If I look at my business as a whole, the sales of the artisan giftware and my own line of FACETS jewelry remain steady, but it’s the jewelry repair, fine jewelry and custom work that has really taken off and I like to innovate around that.”
“Staying in touch with the local community is really important, so social media has become a big part of my business, Smith said. “You can use targeted posts and ads to reach people in certain geographic locations with certain interests, so you know your posts and ads are being seen by those who are most likely to purchase your goods or services. I have a very active and engaging Facebook presence and I just retooled my website, www.facetsetc.com.”
“I’m thrilled at the reception my business has received from the surrounding communities,” said Smith. “I already had an existing client base in the area, but extending the business to the retail location on Hollis Street in Groton in 2015 provided me with the ability to better service my customers.”
Tracey Smith, owner of neighboring business FACETSetc, a specialized boutique offering unique and customized jewelry and artisan gifts, commented, “It's inspiring that we have a location where three businesses are owned by women. There’s definitely synergy between our offerings. Where else can you find a hair salon, a clothing boutique, and a jewelry and gift store in one location; it’s the perfect destination for women.”
FACETSetc is a creative boutique featuring a wide range of custom, contemporary silver, crystal and beaded jewelry designs; a selection of unique artisan gifts; the highest quality (GIA) diamond, precious and semi-precious gem jewelry; and complete jewelry & watch repair services.
Monday - Friday: 10:00am -5:30pm
Saturday: 10:00am - 5:00pm
30A Hollis Street, Groton, MA 01450